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Schleich was founded by Friedrich Schleich in 1935. It is a German producer of collectible toy figurines, animals and accessories. Its figurines were first released in the 1950s with the development, production and marketing of comic figurines such as Snoopy and The Smurfs. In the early 1980s they added animal figurines and Muppet characters to their range of products. Until the end of 2006, Schleich was a family-owned business. It was then taken over by the British investment company HgCapital. The current line now includes animals, sea life, dinosaurs, knights, Elves, Smurfs, Justice League and Peanuts.